Our Strategy
Our Skills are focused on transforming small to medium size businesses, that are finding it hard to break through to the next level and beyond, Using the tested E-Myth Mastery Business Program which has helped transform tens of thousands of businesses since its evolution.
Leardership
The Spirit of Leadership
Vision, Action and Spirit are the essence of the E-Myth Leadership, but they must be your vision, Your action and your spirit You won't be mimicking a rigid, one size fit all approach to Leadership that forces you to be someone your not. You will be learning The key Leadership Principles and adapting them - making them work your way, with your one-of-a-kind style, your unique values and your individual strengths, that the strength of E-Myth Leadership way, it's your way.
Management
Getting Things Done
Management isn't about doing things, it's about getting things done. It's knowing what has to be done and finding a way to get it done without doing it yourself.
Management is not the same as leadership. As you will learned in Leadership, leadership focuses
on you. Your vision, the way you think, the way you behave, the way you communicate, and the image you project to your people.
Leadership is about you.
But management is about your business. How to get your business to do the things it has to do while leaving you free to do the things you
want to do. When you reach the point where your business gets things done the way you want them done, consistently and predictably,
without your having to do them, then you can be free of it.
Marketing
Information, Insite and Strategy
There is a logic to successful marketing. It begins with information about your markets and your customers. But information isn't enough.
What you're really after is understanding and insight - understanding about the way your customers and prospective customers think, act, and make decisions, as well as insight into what
really motivates them and how best to communicate with them.
Only then are you equipped to create an effective marketing strategy, and it is a marketing strategy that enables you to develop successful lead generation, lead conversion, and client fulfilment
processes.
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Client fulfilment
The Essence of Client Fulfillment: Keeping Your Promises
Client fulfillment is nothing more than doing what you said you would for your customers. It's keeping your promises.
Predictably Consistently. Time after time.
You should do more than you promised whenever you're able, but you can't do less and stay in business. Not in the long run.
The simple act of being in business is a promise. It says you are here to provide something of value, and to receive fair compensation in exchange.
Oh, you can make occasional mistakes. That's human and forgivable. Your loyal customers will usually overlook an occasional
lapse. But you can't frequently make mistakes and you can't consistently sell poor products or give poor service without betraying your customers.
And what about your first-time customers? Do you think they will be as forgiving if they don't get what they thought they were
going to get?
Customers experience a joy in having their expectations met or exceeded. You can see it in their eyes, hear it in their voices sense it in their body language. You can almost feel their pleasure in good products and services. It's true even of seemingly
trivial products and services.
You know instantly when you're dealing with a business that
takes pride in what it does. You see smiling, helpful, knowledgeable people providing products that look good, taste good, feel
good, and work well.
Certainly, none of this is news to you, but it's surprising how many businesses are mindless of their impact on their customers.
Finance
Money fundamentals
Like it or not, money is a subject that seems to be ever-present in the mind of the business owner. We talk about it, we think about
it, we worry about it. We plan for what we'll do when we have plenty of it, and we reveal our fears, frustrations, and resourcefulness when we don't have enough of it.
Why is it then, with all this energy around money, so few of us ever seem to have it really handled? What is it about money that is so elusive, so complicated, so difficult to control?
Money Fundamentals, will show you that
money doesn't have to be elusive, complicated, or difficult to control! All you need is a commitment to two simple things: (1)
understanding the relationship between money and your business
activities and (2) creating and implementing, on a regular, on-going basis, a few straightforward money management tools and
strategies.
Lead Convertion
Customers Are Allies, Not Opponents
There's something inside out about the way most business people think about the selling process. They all say "we're customer focused." or "the customer comes first," or *customer satisfaction
is our goal." But it's the exception, not the rule, when they really act like they believe it. Watch what they do (and maybe what you do) and you can see how backwards it is. They may not realize it, and no one would admit to it if they did, but most people in business see their customers as opponents to be overcome instead of allies to be helped.
Lead Generation
For the Customer, It All Starts with Lead Generation
Think of the very first time your customers were exposed to your business. How did it happen? Did they drive by your shop and see your sign? Did they see you on Instagram? See something on Facebook? Hear about you from a friend? Read about your business in a newspaper/ magazine. What was it that first captured their attention?
Whatever it was, it was the leading edge of the 'magnetic field" that is lead generation. Like a magnet, your business, through its lead generation, reaches your customers by way of their needs and perceptions and draws them to you.